Americana - Sonic Digital MenuBoard

What Is the Sonic Digital Menu Board?

Sonic Drive-In has integrated interactive digital menu boards—part of its “Point-of-Personalized-Service” (POPS) system—into drive-in stalls. These touchscreen devices allow customers to place orders directly, view dynamic content, and even pay right at the stall

Key Features & How It Works

1. Interactive Ordering & Dynamic Menu Displays

• Customers push a button to start ordering; then the digital screen displays featured items and promotions. Once the order is confirmed, the screen may suggest add-ons PYMNTS.comQSR WebEightify.

• These dynamic displays can adapt to factors like weather, time of day, or even individual customer profiles—especially in pilot locations deploying AI-powered voice ordering and personalized menus Restaurant Technology NewsDigital Signage TodayEightify.

2. Mobile App & Integration

• Customers can place orders via Sonic’s mobile app and “check in” at a selected stall upon arrival. The touchscreen then greets them by name, shows their picture, order status, and even the name of the carhop heading their way PYMNTS.comCIOEightify.

• Most app-based orders get delivered in about two minutes or less PYMNTS.comCIO.

3. Faster, Personal Service

• The system is designed to reduce perceived wait times and operational hiccups. It streamlines ordering, upselling, and improves order accuracy by letting customers input choices directly via touchscreen zoney.comPYMNTS.comCIO.

4. Loyalty, Marketing & Analytics

• Digital screens and the app allow Sonic to deliver targeted promotions and rewards—based on purchase history, time of day, or even the customer's proximity via geofencing CIOPYMNTS.comBreakfast Hustle.

• The system captures data on ordering behaviors and menu preferences, enabling personalized marketing and efficient operations.